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#Giving: Motivating Millennial Philanthropists

  • The Chicago Council on Global Affairs 332 S Michigan Avenue Suite 1100 Chicago, IL 60604 (map)

From the ALS Ice Bucket Challenge to #GivingTuesday, modern philanthropy is transforming. Fundraisers can now reach donors around the globe via social media and viral videos. Philanthropic organizations are retooling their arsenal of fundraising techniques to reach millennials who prefer to donate via mobile phones, through their employers, or by buying from socially conscious retailers. As this next generation wields ever-increasing financial power, how can charities engage these new donors?