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PWCC: October Networking Luncheon - Taking Risks to Fuel Growth: The Mario Tricoci Story

  • The Union League Club 65 West Jackson Boulevard Chicago, IL, 60604 United States (map)

Most of us in the Chicago area are familiar with Mario Tricoci hair salons; however, how many of us know the story how Chief Marketing Officer Megan Bueschel leveraged the company’s lifeblood of creativity to develop the “Mario, Make Me a Model” program? This program is not only innovative in its approach to marketing the company brand through a contest promoting aspiring models, but the funding of the “Mario, Make Me A Model” program was secured entirely through vendor relations. This ingenuity has catapulted the Mario Tricoci brand and led to exponential growth across all departments of the company.

Don't miss Megan's inspirational story on how she took a risk and created an innovative program that fueled growth in the world of beauty and fashion. Plus, it’s a great opportunity to network with the sharpest women professionals in Chicago! Register today!